TechnologySpotify quietly shuts down Greenroom creator fund

Spotify quietly shuts down Greenroom creator fund

Spotify is shutting down its live audio app creator fund without much fanfare, the company told applicants in an email on Monday. Greenroom (now called Spotify Live) launched last June as a Clubhouse competitor, where users stream live conversations with celebrities, influencers, and other creators. The fund, announced in tandem with the live audio app, was meant to lure in creators through weekly payouts based on performance.

In an email obtained by The Verge, Spotify tells people who had registered to the fund that the program would not be moving forward. “We plan to shift toward other initiatives for live creators,” the company writes. Spotify didn’t offer an explanation for the change in plans and did not immediately respond on the record to a request for comment.

It’s not clear whether the fund ever officially launched or if anyone was paid through it. As spotted by Podnews, the webpage said registration was open for participation and that payments would begin “later this summer” in June 2021. But, earlier this month, the same page was promising payments would begin in 2022, suggesting payouts hadn’t started yet, according to the Wayback Machine. The company did not respond to questions about how much it had paid creators through the fund.

Though the creator fund is no more, Spotify continues to invest in live audio and has made it more easily accessible to listeners. On April 12th, the company announced Greenroom’s name change to Spotify Live while rolling its livestreaming feature into the Spotify app (in addition to having a standalone app). A slate of exclusive programming includes shows with celebrities like Hasan Minhaj, Swedish House Mafia, and DJ Akademiks.

Original Source Link

Latest News

This $12 billion high speed rail will connect Las Vegas and Los Angeles and lay ‘the foundation for a new industry’

The goal is for the line to be up and running for the LA Olympics in 2028. Work...

Biden tries a White House reset on climate and trade

This article is an onsite version of our Trade Secrets newsletter. Premium subscribers can sign up here to...

Discord CEO Jason Citron on why gaming and group chats are the future of the internet

Today, I’m talking to Jason Citron, the co-founder and CEO of Discord, the gaming-focused voice and chat app....

Prosecutors Want Trump Threatened With Jail For Gag Order Violations

Neal Katyal said that prosecutors in Manhattan aren’t looking to fine Trump as much as they want Judge...

Must Read

Discord CEO Jason Citron on why gaming and group chats are the future of the internet

Today, I’m talking to Jason Citron, the co-founder...

Iran Tacitly Acknowledges Attack On Israel Hit Very Little

At HuffPost, we believe that everyone needs high-quality...
- Advertisement -

You might also likeRELATED
Recommended to you