ScienceThe are 6 online environmental personas – which one...

The are 6 online environmental personas – which one are you?


A massive analysis of Twitter has found that, when it comes to environmental concern, there are broadly six distinct personas, including smart alecs and technocrats. Which one are you?



Environment



18 June 2022

Close up image of a smart phone displaying conservation & ecological hashtags being spelt out, climate change; eco friendly etc

There are distinct groups of people concerned about the environment on Twitter

iStockphoto

An analysis of more than a billion tweets suggests that, when it comes to environmental issues, people fit into six distinct online personas. The analysis also found that environmental concern in the US is more broadly shared across the political spectrum than many might assume.

Charlotte Chang at Pomona College in California and her colleagues started with a list of 1 million Twitter users who followed at least one US-based environmental NGO. After filtering out bots using a well-regarded …



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