BusinessUsain Bolt files for trademarks to protect his victory...

Usain Bolt files for trademarks to protect his victory pose

Track icon Usain Bolt is looking to sell clothing and fashion accessories under a logo that looks like the victory pose he made famous.

Bolt filed an application with the U.S. Patent and Trademark Office on Aug. 17 for the logo in connection with products including jewelry, purses, sunglasses, shoes and sporting goods. It also includes restaurants and sports bars with services like VIP areas, catering and loyalty programs.

“The list is relatively extensive,” said Josh Gerben, a Washington-based trademark lawyer who tracks filings by athletes. “The logo could be licensed or he could make those products himself.”

Bolt previously applied for trademarks involving a similar logo 12 years ago, but those were abandoned after going unused early in his career.

A prolific endorsement figure throughout his career, Bolt has worked with brands ranging from Puma SE sportswear to Hublot SA watches to PepsiCo Inc.’s Gatorade drinks. He also has ownership stakes in businesses such as Champion Shave razors, Enertor insoles and esports organization Wylde. 

Bolt’s signature pose became internationally known in 2008 as the world’s fastest man dominated at the Olympics in Beijing. Over the years, the sprinter would strike it after setting world records and winning numerous gold medals, leaning back and gesturing to the sky. 

Or, as the filing puts it: “The silhouette of a man in a distinctive pose, with one arm bent and pointing to the head, and the other arm raised and pointing upward.”

Sign up for the Fortune Features email list so you don’t miss our biggest features, exclusive interviews, and investigations.

Original Source Link

Latest News

AI version of Tom Hanks used in dental plan video without permission

Tom Hanks warned us this would happen. Hanks cautioned his fans on Sunday that a video promoting a dental...

Fed inspector blames crypto focus, nepotism for Silvergate Bank collapse

Crypto-friendly Silvergate Bank ultimately collapsed this year due to over-dependence on risky crypto deposits and nepotism that led...

FirstFT: Rishi Sunak under fire over plan to axe HS2’s northern leg

Receive free Global Economy updatesWe’ll send you a myFT Daily Digest email rounding up the latest Global Economy...

X Social Media is suing X, a social media company

It was bound to happen eventually: a company has filed a lawsuit in federal court against Elon Musk’s...

3 Key Principles Of Successful Wayfinding In Healthcare Facilities

The challenges of designing effective wayfinding for healthcare facilities are considerable. As with other commercial building projects—whether it’s...

Rachel Maddow Slays Bothsidesism

Rachel Maddow took on the lazy thinking and punditry that both the Democratic and Republican Parties are the...

Must Read

Dick Van Dyke Visits Disneyland With Wife Arlene: Photos – Hollywood Life

Where else would Dick Van Dyke be? The iconic...

Cary developer charts million-dollar homes near Jordan Lake

North Carolinians hoping to move to Chatham County...
- Advertisement -

You might also likeRELATED
Recommended to you