TechnologySalesforce announces Genie, a new real-time data integration model...
Technology

Salesforce announces Genie, a new real-time data integration model for the entire Salesforce platform that it claims will lead to better customer experiences (Ron Miller/TechCrunch)

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Ron Miller / TechCrunch:

Salesforce announces Genie, a new real-time data integration model for the entire Salesforce platform that it claims will lead to better customer experiences  —  The ultimate goal of pulling customer data together into a customer data platform (CDP) is building more meaningful customer experiences in real time.





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