BusinessHow the new Smucker’s logo reflects its corporate identity

How the new Smucker’s logo reflects its corporate identity



How the new Smucker’s logo reflects its corporate identity

Companies need to change their branding to reflect the times.

I want to tell you about one of my favorite parts of the day. It’s late. The house is quiet, and I walk up to bed. As I lie there, I inevitably think of…something. It’s cliché, the worries that keep us up at night, but this isn’t a time of worry for me. It’s a time of quiet reflection. And one topic I often find my mind drifting to is my company’s culture.

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