BusinessThe Greatest Show on Earth gets a second chance

The Greatest Show on Earth gets a second chance



After a six-year closure, Ringling Bros. and Barnum & Bailey is undertaking an epic new act: resuscitating an 150-year-old American brand.

When the Ringling Bros. and Barnum & Bailey Circus—back after a six-year absence—begins its 50-city tour of North America this September, it will include 75 highly trained performers and a litany of extravagant acts. Tightrope walkers will flit across a triangular rope, 30 feet in the air. Acrobats will launch themselves between four spinning wheels suspended from stadium ceilings. BMX bikers will spring off a giant trampoline. And a 360-degree set studded with massive video screens and enhanced with sonic spatial technology will envelop audiences in the spectacle.

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