Honda will launch a ‘new global EV series’ at CES

While the Consumer Electronics Show looks to be a little light on auto-related announcements next year, Honda said it will use the event to launch a new global series of electric vehicles. And today it dropped its first teaser.

The photo shows what appears to be a sloping rear section of a car with no visible tail lights or bumper. There’s a wheel covering featuring lined triangles, and apparently a lot of glass and purple lighting. Beyond that, we don’t know much else. Such is the nature of the teaser: all flair, no substance.

“Honda will showcase the global EV series models and several key technologies that illustrate the significant transformation Honda is currently undergoing,” the company said in a press release.

So far, Honda’s EV offerings have been relatively modest. There’s the Europe- and Asia-only Honda e city car and the coming-soon-to-North-America Prologue SUV. There’s also the upcoming Acura ZDX from the company’s performance brand. The company is aiming for 30 new EVs by 2030 with 2 million units sold, 100 percent zero-emissions auto sales by 2040, and carbon neutrality “for all products and corporate activities” by 2050.

But there have also been setbacks. Honda recently canceled its plans to build a lineup of affordable EVs with General Motors. And Cruise, GM’s autonomous unit in which Honda is also an investor, has paused all public operations after a pedestrian was injured by one of the company’s driverless vehicles.

A new global EV series could mean a lot of things, so you’ll have to tune in to Honda’s announcement at CES in Las Vegas on January 4th, 2024 at 10:30AM PT to learn more.