BusinessAfter losing millennials, can rum make a comeback with...

After losing millennials, can rum make a comeback with Gen Z?



After losing millennials, can rum make a comeback with Gen Z?

A new generation of rum producers are hoping to capture the hearts of a new generation of drinkers.

At the Manhattan cocktail bar The Happiest Hour, Carlos Rodriguez is known to whip up cocktails that feature fresh flowers, bright green herbs, and contrasting colors in funky cocktail glassware that’s intended to allure the eye.



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