BusinessYouTube is getting in on the microdrama craze

YouTube is getting in on the microdrama craze



YouTube is getting in on the microdrama craze

Google’s video service now lets creators publish short, vertical video series. This puts YouTube in direct competition with stand-alone microdrama apps.

Heartbreak, hormones and irresistible cliffhangers: Microdramas, which combine short, snackable episodes optimized for vertical viewing with telenovela-style storytelling, have taken the internet by storm in recent years. Now, YouTube wants in on the trend. The Google-owned video service is starting to let creators organize their vertical clips into microdrama-like series, executives announced at the annual Made On YouTube event Wednesday morning.



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