Dick and Mac are content with their lives: they enjoy making burgers by day and stargazing by night. Ray Kroc is a workaholic chasing success at any cost. When the brothers’ folksy charm collides with Kroc’s ruthless ambition it will birth one of the best known brands in the world.
This is the story of two very different approaches to making hamburgers – and two very different approaches to making money.
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Further Reading
This script relied on Ray Kroc’s autobiography, Grinding it Out, and two books on the two burger franchises – McDonalds: Behind the Arches, by John F Love, and Flameout: The Rise and Fall of Burger Chef, by John McDonald – as well as the textbook An Introduction to Franchising, by Robert Webber.
