Winning in the AI era won’t come from chasing the best tool—it will come from CMOs who orchestrate teams, not chase solo heroics.
A few months ago, I wrote about how AI problems are human orchestration problems. Given how quickly tools are evolving, looking at you, Fable 5, leadership that prioritizes the orchestration of modern work and is acutely attuned to how people leverage AI tools and agentic workflows are the ones that will keep pace and eventually win.
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