BusinessSalesforce is planning to buy AI marketing company Braze,...

Salesforce is planning to buy AI marketing company Braze, sending BRZE shares surging 50%

October 20, 2026

The $5.66 billion deal comes as investors have grown worried about a so-called SaaSpocalypse.

A move announced by the software-as-a-service giant Salesforce (NYSE: CRM) is sending the stock price of a relatively unknown AI marketing firm surging this morning. Here’s what you need to know.

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Salesforce is planning to buy AI marketing company Braze, sending BRZE shares surging 50%

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