What fly fishing taught me about building a brand

Learn how to read the water.

There is a moment on a trout river, when the light softens, the water goes still and everything you know about casting, currents, and choosing the right fly comes together in a single act of skill. When the line unrolls, the fly touches down, and a trout rises to meet it, the feeling is close to gratitude. You did the work. The river did the rest.

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