BusinessLego has launched 330 new products so far this...

Lego has launched 330 new products so far this year, including ‘something for everyone’. It’s paying off



Lego has launched 330 new products so far this year, including ‘something for everyone’. It’s paying off

The Danish toy brand saw record revenue during the first half of 2026 with a range of releases tied to entertainment and sports, along with its classics.

Lego Group continues to be a bright spot in a world marred by a cost-of-living crisis and limited excess spending. 



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