BusinessWhy the new Lego x Daft Punk collab makes...

Why the new Lego x Daft Punk collab makes perfect sense



Why the new Lego x Daft Punk collab makes perfect sense

Lego licensing is all over the place, but this is a logical mash-up of two perfectly aligned ideas finally finding their time.

Lego recently announced that Daft Punk, the French electronic duo that split up in 2021, is entering the Lego universe in a partnership that spans “product, content and brand experiences.” What the brick is this, you ask? Yet another damn licensing deal, now absurdly mashed up with a defunct electronica band?



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